A small business in Aarhus

What began in 1997 as an independent retail business in Aarhus, Denmark, has since developed into an international fashion brand. Minimum arose from the common desire to design clothes that are accessible and yet fashionable, that impress down to the last detail and that are of the right quality and fit.

The vision of Peder Tang

Not backed by any big corporation we are still a proud and independent business spearheaded by our founder and owner Peder Tang

At the heart of creation

Some call Aarhus the world's largest provincial town – we just call it home. At our spacious and industrial head quarter on the harbor we currently employ 50+ ambitious workers on a mission to form a healthy workspace, create excellent products, and maintain and develop a strong business.

Industry completely

It rewrote horological history with its remarkable accuracy, smaller size, while at the same time making wristwatches affordable.